It has become evident that accurate lens fitting is one of the key impediments to providing prescription eyewear online without sacrificing quality. Inversely, an online-based millimetre-precise 3D lens fitting would have disruptive effects on our industry. Apparently, 3D face renderings and 3D frame models as well as intelligent algorithms are the solution to this challenge. Fielmann Ventures has developed its own omnichannel lens fitting solution for which a patent has been granted and further ones are in review. Now we are pooling our know-how and resources with a large corporate and a start-up that have relevant expertise in measurement and meshing technologies. Together, we will create a solution that will be an important component in providing Fielmann quality in an omnichannel world of prescription eyewear.