It has become evid­ent that accur­ate lens fit­ting is one of the key imped­i­ments to provid­ing pre­scrip­tion eye­wear online without sac­ri­fi­cing qual­ity. Inversely, an online-based mil­li­metre-pre­cise 3D lens fit­ting would have dis­rupt­ive effects on our industry. Appar­ently, 3D face ren­der­ings and 3D frame mod­els as well as intel­li­gent algorithms are the solu­tion to this chal­lenge. Fielmann Ven­tures has developed its own omni­chan­nel lens fit­ting solu­tion for which a pat­ent has been gran­ted and fur­ther ones are in review. Now we are pool­ing our know-how and resources with a large cor­por­ate and a start-up that have rel­ev­ant expert­ise in meas­ure­ment and mesh­ing tech­no­lo­gies. Togeth­er, we will cre­ate a solu­tion that will be an import­ant com­pon­ent in provid­ing Fielmann qual­ity in an omni­chan­nel world of pre­scrip­tion eye­wear.