Projects and investments

Fielmann Ven­tures serves the eye­wear industry as ven­ture cap­it­al­ist, incub­at­or, accel­er­at­or, stra­tegic part­ner and research unit. We are con­tinu­ously look­ing for stra­tegic part­ners that share our goal of devel­op­ing dis­rupt­ive tech­no­lo­gies that will trans­form our industry. Togeth­er, we will cre­ate a plat­form that will bring bene­fit to con­sumers, health­care pro­fes­sion­als and man­u­fac­tur­ers alike. 

Because of the stra­tegic nature of our work and the agree­ments reached with our part­ners, we can­not dis­close all our activ­it­ies. Below you find some pro­jects and invest­ments that are indic­at­ive of our activ­it­ies.


As a stra­tegic investor, Fielmann Ven­tures not only offers fin­an­cial sup­port but also stra­tegic guid­ance, access to its inter­na­tion­al sup­ply chain and its omni­chan­nel plat­form. Bene­fits repor­ted by part­ners include the oppor­tun­ity to get qual­i­fied feed­back on min­im­um viable products, vari­ous test setups, access to data (with­in the con­straints of the EU-GDPR and our Data Strategy), extens­ive sales sup­port, net­work and stra­tegic guid­ance. Fielmann Ven­tures is open for invest­ments in all stages. A recent example has been our invest­ment in aug­men­ted real­ity lead­er Fit­ting­Box.

Fit­ting­Box invest­ment, 3D Try-On
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Collaborations & Strategic Partnerships

Some dis­rupt­ive tech­no­lo­gies in our mar­ket could already exist giv­en that some part­ners pool their resources. As com­pan­ies devel­op a more col­lab­or­at­ive approach to digit­al tech­no­lo­gies there lies huge poten­tial in devel­op­ing dis­rupt­ive solu­tions togeth­er. Thus, Fielmann Ven­tures works in sev­er­al col­lab­or­a­tions and stra­tegic part­ner­ships with start-ups and large cor­por­ates. Bene­fits repor­ted by part­ners include mar­ket insight, net­work, access to data (with­in the con­straints of the EU-GDPR and our Data Strategy) as well as new busi­ness mod­els and rev­en­ue sources.

Mil­li­metre-pre­cise 3D Lens Fit­ting
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Own Research & Development

Some tech­no­lo­gies are neither avail­able in the mar­ket, nor is there any­one will­ing to provide know-how for a stra­tegic part­ner­ship. In these instances Fielmann Ven­tures con­ducts its own research and devel­op­ment. Our R&D Team con­sists of spe­cial­ists with expert­ise in optic­al meas­ure­ment, soft­ware devel­op­ment and machine learn­ing. In their work, they draw on sup­port both from sci­ent­ists with­in the Fielmann Group as well as research­ers from lead­ing aca­dem­ic insti­tu­tions and oth­er com­pan­ies. With 14 dir­ectly and indir­ectly held pat­ents and many more pending Fielmann Ven­tures is open to co-pat­ent­ing and pat­ent-shar­ing. Bene­fits repor­ted by research part­ners include mar­ket insight, net­work, access to data (with­in the con­straints of the EU-GDPR and our Data Strategy) and research break­throughs.

Online Eye Test
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3D Lens Fit­ting (2013 – 2018)
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