Developing the leading platform for the eyewear industry

Fielmann Ven­tures is at the heart of Fielmann’s vis­ion to digit­ise the eye­wear industry to the bene­fit of con­sumers without com­prom­ising qual­ity. Where­as the Fielmann Group employs hun­dreds of spe­cial­ists work­ing in an agile product organ­isa­tion, Fielmann Ven­tures focuses on the dis­rupt­ive tech­no­lo­gies that will revolu­tion­ise the eye­wear industry.


Fielmann Ven­tures focuses on the industry’s unique pos­i­tion at the inter­sec­tion of retail, fash­ion and health­care to devel­op the lead­ing plat­form for the eye­wear industry avail­able for cus­tom­ers, health­care pro­fes­sion­als and sup­pli­ers.


How we work​

Digit­isa­tion has fun­da­ment­ally altered tra­di­tion­al mar­ket rules. Exclus­iv­ity and con­trol give way to part­ner­ships and net­works. Fielmann Venture’s focus on the eye­wear industry allows us to integ­rate often-sep­ar­ated entit­ies into one hol­ist­ic unit. With a team of 20 spe­cial­ists with expert­ise in com­puter sci­ence, optic­al phys­ics, math­em­at­ics, strategy, busi­ness devel­op­ment and fin­ance, we serve our industry as ven­ture cap­it­al­ist, incub­at­or, accel­er­at­or, stra­tegic part­ner and research unit. It is our firm belief that mutu­ally bene­fi­cial part­ner­ships will cre­ate a net­work that will bring about the lead­ing plat­form for the eye­wear industry.

To devel­op dis­rupt­ive tech­no­lo­gies that cre­ate value for eye­wear con­sumers, health­care pro­viders and man­u­fac­tur­ers, we offer three forms of col­lab­or­a­tions:

1. Invest­ments
Some dis­rupt­ive tech­no­lo­gies are already avail­able in the mar­ket, they just need to be integ­rated into Fielmann’s omni­chan­nel plat­form. Hence, Fielmann Ven­tures employs a ded­ic­ated team that con­tinu­ously scouts the mar­ket for exist­ing solu­tions and ser­vices with dis­rupt­ive poten­tial. As a stra­tegic investor, Fielmann Ven­tures offers numer­ous advant­ages bey­ond the fin­an­cial bene­fits. We are open for Invest­ments in all stages. A recent example has been our invest­ment in aug­men­ted real­ity lead­er Fit­ting­Box.

2. Stra­tegic part­ner­ships
Some dis­rupt­ive tech­no­lo­gies in our mar­ket are already in sight – they just require that some part­ners pool their resources and devel­op the solu­tion. Thus, Fielmann Ven­tures works in sev­er­al stra­tegic part­ner­ships with start-ups and large cor­por­ates to devel­op dis­rupt­ive tech­no­lo­gies such as mil­li­metre-pre­cise 3D lens-fit­ting that enables omni­chan­nel sales of pre­scrip­tion eye­wear without com­prom­ising qual­ity.

3. Research col­lab­or­a­tions
Some tech­no­lo­gies are in an exper­i­ment­al stage so that the only way to acquire them is by own research and devel­op­ment. Fielmann Ven­tures boasts its own R&D team com­prised of spe­cial­ists with expert­ise in optic­al meas­ure­ment, soft­ware devel­op­ment and machine learn­ing that are sup­por­ted by our sci­ent­ists at our Fielmann Academie Plön Castle and our pro­duc­tion facil­it­ies in Rathenow. With 14 dir­ectly and indir­ectly held pat­ents and many more pending Fielmann Ven­tures is com­mit­ted to cut­ting-edge research. We work closely with lead­ing sci­ent­ists and oth­er R&D depart­ments to cre­ate tech­no­lo­gies such as a fully auto­mat­ic and device agnost­ic online eye test.

Our Projects & Investments

FittingBox investment, 3D Try-On

Fielmann Ven­tures GmbH announced in Novem­ber 2018 that it has sub­scribed to a cap­it­al increase for a 20% equity own­er­ship stake in Fit­ting­Box S.A.
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Millimetre-precise 3D Lens Fitting

It has become evid­ent that accur­ate lens fit­ting is one of the key imped­i­ments to provid­ing pre­scrip­tion eye­wear online without sac­ri­fi­cing qual­ity.
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Online Eye Test

The eye test, con­sist­ing of an object­ive and sub­ject­ive refrac­tion, is the core com­pet­ency of any health­care pro­fes­sion­al work­ing in optic­al retail / opto­metry.
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Fielmann AG

About Fielmann Group

Fielmann Ven­tures is a wholly-owned sub­si­di­ary of the Fielmann Group. Fielmann stands for fash­ion­able eye­wear at fair prices. The stock-lis­ted fam­ily busi­ness oper­ates more than 700 stores, serves more than 24 mil­lion cus­tom­ers across 14 coun­tries. In Ger­many, the com­pany sells every second pair of glasses.

Fielmann cov­ers the whole value chain of the optic­al industry, is design­er, man­u­fac­turer and optic­al retail­er. Fielmann employs more than 20 employ­ees in design and product devel­op­ment as well as over 1,000 staff in its pro­duc­tion and logist­ics facil­it­ies in Rathenow. The former sum­mer res­id­ence of the Dan­ish king today houses the Fielmann Academy Plön Castle. The world’s largest train­ing facil­ity for opti­cians edu­cates more than 7,000 opti­cians per year.

Until this day, Fielmann is still major­ity-owned and run by the Fielmann Fam­ily. This allows for a clear gov­ernance and a sus­tain­able long-term per­spect­ive when dis­cuss­ing stra­tegic pro­jects. Marc Fielmann is a non-exec­ut­ive dir­ect­or of Fielmann Ven­tures